Learn all about building B2B, B2C personas for an enterprise. Become a Product Marketing Expert today with SkillArena’s Product Marketing Learning Program.

Learn from the Best


SaaS marketing leader with 20+ years’ experience in IT majors like IBM, Gartner, Capgemini, Mastek, Zycus, and Icertis of which 10+ years in leadership roles, heading global marketing functions for SaaS companies. Mr. Diptarup Chakraborti led the global marketing function at Zycus, a SaaS-based software product leader, managing a budget of over $ 3 million for the US, Europe, and APAC regions. He is an expert in marketing functions like demand generation, branding, digital & social media marketing, customer & alliance marketing, and analyst relations. Cash all his experience and knowledge to become a certified Product Marketing Expert at SkillArena.

What You'll Learn

  • Support Operations 

  • Enablement

  • Focus and Planning on Market

  • Planning on requirements

  • Additional Skills in Product Marketing

  • Building Blocks of Marketing

  • Defining Market Problems

  • B2B vs B2C product Marketing

  • What is the Value Proposition?

  • Fundamentals of Product Marketing

  • Metrices that Matter in Product Marketing

  • What is SaaS?

  • Segmentation and Purchase intent

  • Buyers Personal sales enablement and role of Product Marketing in SaaS

  • Growth Marketing

What this Course Includes

  • 18 videos

  • 30 days of Self-Paced Learning Program

  • 2 Quizzes

  • 1 Final Examination 

  • 2 Real-Life Projects 

  • Access on mobile, Laptop, and TV

  • Lifetime access to videos anytime, anywhere

  • Certificate of completion by SkillArena 

  •  Live Sessions with Mr. Diptarup Chakraborti

  •  Internship Opportunities


  • Willingness to Learn and Explore

  • Everything is explained in the course as the lessons progress. No previous marketing experience is necessary

Course curriculum

    1. Fundamentals of Product Marketing

    2. B2B VS B2C Product Marketing

    3. What is the Value Proposition ?

    4. Course Instructions - Diptarup Chakraborti

    1. Product Marketing Framework

    2. Defining the market problems

    3. Focus on market

    4. Planning of Requirements

    5. Planning on marketing

    6. Enablement

    7. Support Operations

    1. Quiz -1

    1. Building Blocks of marketing

    2. Segmentation and Purchase intent

    1. Growth Marketing

    1. What is SaaS ?

    2. SaaS Marketing Structure

    3. Buyers personas , sales enablement and role of product marketing in SAAS

    4. Metrics that matter in product marketing

About this course

  • ₹2,499.00
  • 24 lessons
  • 2.5 hours of video content