About
Learn all about building B2B, B2C personas for an enterprise. Become a Product Marketing Expert today with SkillArena’s Product Marketing Learning Program.
Learn from the Best

PRODUCT MARKETING DIPTARUP CHAKRABORTI
SaaS marketing leader with 20+ years’ experience in IT majors like IBM, Gartner, Capgemini, Mastek, Zycus, and Icertis of which 10+ years in leadership roles, heading global marketing functions for SaaS companies. Mr. Diptarup Chakraborti led the global marketing function at Zycus, a SaaS-based software product leader, managing a budget of over $ 3 million for the US, Europe, and APAC regions. He is an expert in marketing functions like demand generation, branding, digital & social media marketing, customer & alliance marketing, and analyst relations. Cash all his experience and knowledge to become a certified Product Marketing Expert at SkillArena.
What You'll Learn
Support Operations
Enablement
Focus and Planning on Market
Planning on requirements
Additional Skills in Product Marketing
Building Blocks of Marketing
Defining Market Problems
B2B vs B2C product Marketing
What is the Value Proposition?
Fundamentals of Product Marketing
Metrices that Matter in Product Marketing
What is SaaS?
Segmentation and Purchase intent
Buyers Personal sales enablement and role of Product Marketing in SaaS
Growth Marketing
What this Course Includes
18 videos
30 days of Self-Paced Learning Program
2 Quizzes
1 Final Examination
2 Real-Life Projects
Access on mobile, Laptop, and TV
Lifetime access to videos anytime, anywhere
Certificate of completion by SkillArena
Live Sessions with Mr. Diptarup Chakraborti
Internship Opportunities
Requirements
Willingness to Learn and Explore
Everything is explained in the course as the lessons progress. No previous marketing experience is necessary
Course curriculum
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Fundamentals of Product Marketing
FREE PREVIEW -
B2B VS B2C Product Marketing
FREE PREVIEW -
What is the Value Proposition ?
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Course Instructions - Diptarup Chakraborti
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Product Marketing Framework
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Defining the market problems
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Focus on market
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Planning of Requirements
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Planning on marketing
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Enablement
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Support Operations
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Quiz -1
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Building Blocks of marketing
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Segmentation and Purchase intent
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Growth Marketing
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What is SaaS ?
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SaaS Marketing Structure
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Buyers personas , sales enablement and role of product marketing in SAAS
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Metrics that matter in product marketing
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About this course
- ₹2,499.00
- 24 lessons
- 2.5 hours of video content