About

Learn all about building B2B, B2C personas for an enterprise. Become a Product Marketing Expert today with SkillArena’s Product Marketing Learning Program.

Learn from the Best

PRODUCT MARKETING

DIPTARUP CHAKRABORTI

SaaS marketing leader with 20+ years’ experience in IT majors like IBM, Gartner, Capgemini, Mastek, Zycus, and Icertis of which 10+ years in leadership roles, heading global marketing functions for SaaS companies. Mr. Diptarup Chakraborti led the global marketing function at Zycus, a SaaS-based software product leader, managing a budget of over $ 3 million for the US, Europe, and APAC regions. He is an expert in marketing functions like demand generation, branding, digital & social media marketing, customer & alliance marketing, and analyst relations. Cash all his experience and knowledge to become a certified Product Marketing Expert at SkillArena.

What You'll Learn

  • Support Operations 

  • Enablement

  • Focus and Planning on Market

  • Planning on requirements

  • Additional Skills in Product Marketing

  • Building Blocks of Marketing

  • Defining Market Problems

  • B2B vs B2C product Marketing

  • What is the Value Proposition?

  • Fundamentals of Product Marketing

  • Metrices that Matter in Product Marketing

  • What is SaaS?

  • Segmentation and Purchase intent

  • Buyers Personal sales enablement and role of Product Marketing in SaaS

  • Growth Marketing

What this Course Includes

  • 18 videos

  • 30 days of Self-Paced Learning Program

  • 2 Quizzes

  • 1 Final Examination 

  • 2 Real-Life Projects 

  • Access on mobile, Laptop, and TV

  • Lifetime access to videos anytime, anywhere

  • Certificate of completion by SkillArena 

  •  Live Sessions with Mr. Diptarup Chakraborti

  •  Internship Opportunities


Requirements

  • Willingness to Learn and Explore

  • Everything is explained in the course as the lessons progress. No previous marketing experience is necessary


Course curriculum

  • 2

    Module -2

    • Product Marketing Framework

    • Defining the market problems

    • Focus on market

    • Planning of Requirements

    • Planning on marketing

    • Enablement

    • Support Operations

  • 3

    Quiz - 1

    • Quiz -1

  • 4

    Module - 3

    • Building Blocks of marketing

    • Segmentation and Purchase intent

  • 5

    Module - 4

    • Growth Marketing

  • 6

    Module - 5

    • What is SaaS ?

    • SaaS Marketing Structure

    • Buyers personas , sales enablement and role of product marketing in SAAS

    • Metrics that matter in product marketing

  • 7

    Quiz -2

    • Quiz - 2

  • 8

    Module - 6

    • Additional skills in product marketing

  • 9

    Final Exam

    • Final - Exam (Written Exam)

    • Course Instructions - Diptarup Chakraborti

  • 10

    Feedback Form

    • COMPULSORY