Learn all about building B2B, B2C personas for an enterprise. Become a Product Marketing Expert today with Skillarena’s Product Marketing Learning Program.

Learn from the Best


SaaS marketing leader with 20+ years’ experience in IT majors like IBM, Gartner, Capgemini, Mastek, Zycus, and Icertis of which 10+ years in leadership roles, heading global marketing functions for SaaS companies. Mr. Diptarup Chakraborti led the global marketing function at Zycus, a SaaS-based software product leader, managing a budget of over $ 3 million for the US, Europe, and APAC regions. He is an expert in marketing functions like demand generation, branding, digital & social media marketing, customer & alliance marketing, and analyst relations. Cash all his experience and knowledge to become a certified Product Marketing Expert at SkillArena.

Course curriculum

    1. Fundamentals of Product Marketing

    2. B2B VS B2C Product Marketing

    3. What is the Value Proposition ?

    4. Course Instructions - Diptarup Chakraborti

    1. Product Marketing Framework

    2. Defining the market problems

    3. Focus on market

    4. Planning of Requirements

    5. Planning on marketing

    6. Enablement

    7. Support Operations

    1. Quiz -1

    1. Building Blocks of marketing

    2. Segmentation and Purchase intent

    1. Growth Marketing

    1. What is SaaS ?

    2. SaaS Marketing Structure

    3. Buyers personas , sales enablement and role of product marketing in SAAS

    4. Metrics that matter in product marketing

About this course

  • 24 lessons
  • 2.5 hours of video content

What You'll Learn

  • Support Operations 

  • Enablement

  • Focus and Planning on Market

  • Planning on requirements

  • Additional Skills in Product Marketing

  • Building Blocks of Marketing

  • Defining Market Problems

  • B2B vs B2C product Marketing

  • What is the Value Proposition?

  • Fundamentals of Product Marketing

  • Metrices that Matter in Product Marketing

  • What is SaaS?

  • Segmentation and Purchase intent

  • Buyers Personal sales enablement and role of Product Marketing in SaaS

  • Growth Marketing

What this Course Includes

  • 18 videos

  • 2 Quizzes

  • 1 Final Examination 

  • 2 Real-Life Projects 

  • Access on mobile, Laptop, and TV

  • Lifetime access to videos anytime, anywhere

  • Certificate of completion by Skillarena 

  •  Internship Opportunities


  • Willingness to Learn and Explore

  • Everything is explained in the course as the lessons progress. No previous marketing experience is necessary