About

This course teaches students how to build B2B and B2C personas to be able to market products well. Enrolling in this course teaches how to make products attractive to target customers or businesses. 

Perfect for students seeking a job in a strategic and creative field!

Learn from the Best

Product Marketing Diptarup Chakraborti

Mr. Diptarup Charaborti is an accomplished global SaaS marketing leader with extensive cross-functional experience in driving growth marketing, product marketing, inside sales, field marketing, and sales enablement initiatives for mid-sized and early-stage startups. He has direct experience in building an effective marketing process, managing multi-million-dollar marketing budgets, and integrating marketing technologies to drive marketing outcomes.

Course curriculum

    1. Fundamentals of Product Marketing

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    2. B2B VS B2C Product Marketing

      FREE PREVIEW

    3. What is the Value Proposition ?

    4. Course Instructions - Diptarup Chakraborti

    1. Product Marketing Framework

    2. Defining the market problems

    3. Focus on market

    4. Planning of Requirements

    5. Planning on marketing

    6. Enablement

    7. Support Operations

    1. Quiz -1

    1. Building Blocks of marketing

    2. Segmentation and Purchase intent

    1. Growth Marketing

    1. What is SaaS ?

    2. SaaS Marketing Structure

    3. Buyers personas , sales enablement and role of product marketing in SAAS

    4. Metrics that matter in product marketing

About this course

  • 24 lessons
  • 2.5 hours of video content

What You'll Learn

  • Support Operations 

  • Enablement

  • Focus and Planning on Market

  • Planning on requirements

  • Additional Skills in Product Marketing

  • Building Blocks of Marketing

  • Defining Market Problems

  • B2B vs B2C product Marketing

  • What is the Value Proposition?

  • Fundamentals of Product Marketing

  • Metrices that Matter in Product Marketing

  • What is SaaS?

  • Segmentation and Purchase intent

  • Buyers Personal sales enablement and role of Product Marketing in SaaS

  • Growth Marketing

What this Course Includes

  • 18 videos

  • 2 Quizzes

  • 1 Final Examination 

  • 2 Real-Life Projects 

  • Access on mobile, Laptop, and TV

  • Lifetime access to videos anytime, anywhere

  • Certificate of completion by Skillarena 

  •  Internship Opportunities


Requirements

  • Willingness to Learn and Explore

  • Everything is explained in the course as the lessons progress. No previous marketing experience is necessary